SEO (Search Engine Optimization) services refer to a range of activities that are aimed at optimizing a website and its content to improve its visibility and ranking on search engines like Google. Some common SEO services include:

1. Website audit: A thorough analysis of the website, including its structure, content, and performance, to identify areas for improvement.

2. Keyword research: The process of identifying the keywords and phrases that people are searching for when looking for products or services similar to those offered by the business.

3. On-page optimization: The process of optimizing the website’s content, including the use of relevant keywords, meta descriptions, and internal linking, to improve its relevance to specific search queries.

4. Off-page optimization: The process of building high-quality backlinks to the website from other relevant and authoritative websites to improve its authority and ranking.

5. Local SEO: The process of optimizing a website and its content to improve its ranking for local search results, such as by including the business’s address, phone number, and other location-specific information.

6. Technical SEO: The process of optimizing a website’s structure, code, and performance to ensure that it is easy for search engines to crawl and index its pages.

7. Content marketing: The process of creating high-quality, informative content that attracts visitors and encourages them to share and link to the website.

8. Analytics and reporting: The process of monitoring and analyzing the website’s performance, including traffic, rankings, and conversions, and using that data to make informed decisions about future SEO strategies.

These are just a few examples of the many SEO services available. The right mix of services will depend on the specific needs and goals of a business or organization.